alexandra@merchanthome.com

instagram // pinterest // linkedin // merchant home

alexandra sklar is an architect, project manager, and creative director residing in the rolling foothills of santa cruz, ca.

through her product merchandising + creative strategy agency, she has worked with select high-growth consumer brands such as urban outfitters inc, brit + co, the citizenry, marchsf.com, and white flower farm to source new products, develop private-label collections, and design comprehensive assortment strategies.

her editorial and styling clients include squarespace, sunset magazine, garden design magazine, marchsf.com, and urban outfitters inc/terrain. she has professionally developed product collaborations with companies that include reebok, the national football league, and the national basketball association.

she has been an invited speaker at the wharton school of business (university of pennsylvania) and the lundquist college of business (university of oregon) on the topic of retail merchandising and product development.

inspired by her interest in modular forms and the simplicity of california living, alexandra designs, produces, and purveys a line of modern housewares under the name merchant home.

alexandra is a licensed architect in the state of california. holds a master of architecture degree from the university of pennsylvania and a b.a. in architecture from the university of california, berkeley.